A warm welcome to 2012 to all our customers, (and potential customers!). As this is the season for resolutions, I can share with you that ours is to widen our circle of contacts by asking our customers to recommend their colleagues and associates to register on our website. In return we will reward our new contacts with some free resources and regular information which we hope they will find useful, and our existing clients with several incentives on purchasing our products. If you are visiting this site or blog for the first time, we hope you’ll consider registering by clicking HERE. We are fortunate to have a large number of customers who have been very positive about our products and our support for their work; and we are grateful that they are responding so well to help us achieve our 2012 goals.

We also plan a number of new product launches in 2012 both in the ‘physical world’ with RSVP Design and in the ‘App world’ via our sister organisation Mobile Learning Design. If there is a tool, activity or mobile device application you’d like to see developed for a training need, then please email your suggestions to graham@rsvpdesign.co.uk and we’ll consider it as part of our product development planning process.

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Corporate Universities are, almost exclusively, found as appendages of big corporations. In the USA the HR-driven corporate university has represented to a very high degree the choice of large organisations that need to process a large number of employees through diverse learning experiences. Over the past 20 years I’ve worked with many of these institutions, developing new learning content, introducing experiential methods and working alongside faculty to better target specific learning outcomes. I’m currently mid-way through an extended project with the CU of a major food and beverage multinational, creating experiential practice-fields for the leadership models they are introducing.

A brief down-time in this project recently led me to consider what characterises the way that CU’s approach the business of learning, the “What’s good and what’s not?” of Corporate Universities.

Top of the “what’s good?” list is the way that CU’s live and breathe their corporate culture. Learning happens in an environment which always feels like the concentrated essence of their corporate culture, an immersive learning environment that lives and breathes company ways of working. As an outsider it’s always a little daunting to first step into these unique environments, a state that I can describe in this way:

I’ve been invited here because of what I know i.e. I’m an expert, but this whole experience places an emphasis on what I don’t know i.e. I’m an alien in this place.

At this point I know I’m going to have to bring my ‘A-game’ to this job.

The result of this situation is that the learning that happens in a CU needs little translation or adaptation to be applicable in the operational part of the business. It was conceived, developed, delivered and evaluated in an environment that is totally geared towards the business of the parent company. People leave knowing what they have to do to deliver what their company wants them to deliver.

What this means for my work is that I will be given very clear design direction – I’ll be told very clearly what learning outcomes are needed, and given very strong feedback around whether my designs are a good fit with ‘how we do business’. As a designer I enjoy the challenge of very quickly assimilating the corporate culture and language, and producing seamlessly compatible designs – “going chameleon” I call it.

The flip side of this is that the walls (physical and metaphorical) around many Corporate Universities are pretty high and not easily breached by new thinking and new ideas. Let me say up-front that this is a generalisation, I work with some institutions that are extremely innovative and open to best-practice thinking. Indeed I can cite instances where particular CU’s actually lead the field in innovative learning practice: but for many their approach to corporate education demonstrates all the negative effects of “limited gene-pool learning”.

At RSVP Design we specialise in learning innovation, and that is, in most cases, why clients buy our services. We bring new ideas, new approaches, new thinking. And that makes it pretty disappointing when we can see where our approaches would breathe fresh life into some dated and tired situation, only to be told “that won’t work here” or “that’s not how we do things”. These situations, (and work with CU’s often produce them), are typified by a strange paradox:

“We’ve asked you to use your unique expertise to design something that we can’t, but we can’t accept your design because it’s different to what we do.”

I’m happy to say that my current work hasn’t encountered this paradox, it’s going well and the pilot programmes suggest we’re ready to deliver something special. The culture in the CU is strong, but open to well-informed, well-presented influence, just about the ideal situation.

Now if all Corporate Universities could hit that happy medium………

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As the spring weather moves towards summer my runs on the mountains and moors of NW England become longer, and I can once more indulge myself in extended and deeply-reflective hours of solitary endeavour. These long runs allow me to follow chains of thought that are difficult to maintain through the complexities of a busy work-life, let alone the happy chaos of home and family! Last weekend I found myself on the familiar terrain of a green ribbon of sheep-cropped turf crossing a sun warmed limestone plateau, perfect for fast miles and expansive thinking.

What occupied my mind was the way in which my work as a designer of learning has changed in a relatively short time, and how these changes might be interpreted to indicate deeper changes in organisational learning.

Not many years ago I would work with clients to define a design brief by asking questions such as “How many people will attend?” “For how long?” “Who are these people?” and  “What do you need them to be able to do when the leave the room (that they couldn’t do when they entered)?” This type of question defined the parameters of the learning environment and allowed me to get creative within clearly defined boundaries.

Not many years later I found that I was seeing a move away from this event-based approach. I was working much closer to the power-centres of client organisations, and now the questions were “What organisation-level changes are you trying to achieve?’ “What are the behavioural obstacles and opportunities?” and “What tools and processes do your leaders need to embed these changes?”. The learning environments were less defined, more business-relevant and called for much more depth and subtlety from me as a designer.

More recently still the shifting balance that is rapidly moving emphasis away from formal learning towards informal learning have required a whole different approach and a different set of questions. In 2011 the need for organisations to be agile, responsive and learning-efficient is apparent in every sector, although the results of a failure to achieve these conditions are frequently masked by more fundamental economic failings. Recent conversations with learning and development professionals in these organisations suggest that many are struggling to address these new challenges. Many are caught in the professional paradox of never before having had more responsibility for the future learning needs of their organisation, yet never before having so little control over the ways in which these needs can be addressed.

Perhaps the questions that I now use to frame a design brief are ones that could effectively be used to interrogate the more general learning landscapes within ambitious organisations? The kind of questions I now find myself working with are  “What are the learning needs of the organisation?” “Who are the people, inside and outside of this organisation, who could contribute to this learning?””What are your peoples’ strengths, and weaknesses, as learners?” and “What support do they need to take individual ownership of the organisation’s learning needs?”

None of these are easy questions to ask, or to answer, when learning and development is under such extreme pressure to deliver. Arriving at effective answers is business-critical, yet will only be achieved if we recognise that we can’t manage the learning of others in any meaningful way, but we must find ways of supporting their learning to benefit our organisations.

Not an easy route, nor a short route, but a challenge to be relished – a bit like this run!

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Everything that I am reading at the moment from the ‘movers and shakers’ in the world of organisational, management and leadership learning convinces me that there are some exciting new insights that are going to bring about a real revolution in our understanding of training and learning in the workplace.  Here are a few , probably contentious suggestions I’d like to make, based upon the trends that I’m hearing and reading everywhere, that might help us to move this revolution along!

1. Recognise that informal learning is significantly more powerful, and more highly valued than formal learning. Therefore, shift the investment (both time and finance) away from the design and delivery of formal programmes (face-to-face or online) and transfer it to creating and supporting informal learning.

2.Remove the word ‘training’ from your corporate vocabulary. If the concept of ‘training’ goes, so does the idea of learners being controlled and  ‘processed’. We train animals for obedience: we engage human beings by helping them to learn.

3. Embrace new technology but don’t impose it: create multiple ways in which people can easily access and use a variety of media to gather the information, knowledge and expertise they need, when they need it. Divert your training budget to create multiple informal spaces and learning environments. Create resource centres, both physically and on-line, filled with versatile materials that are freely available to individual learners for use whenever they need them. (cf. Apple’s introduction of itunes university). And believe that anyone using these is ‘at work ‘….not playing truant or abdicating their responsibilities!

4. Ensure that Performance Management is a developmental, learning process: link learning and performance by setting goals that use the framework,   “I need to learn X in order to be able to do Y”.

5. Only appoint managers who understand and use effective developmental coaching. No matter how good their technical skills are, if they don’t have great people development skills, don’t promote them into managerial positions.

6. Replace formal conferences with open space, cross functional gatherings, with specific outcomes, and facilitate groups as they  they tackle issues of real organisational importance in an innovative atmosphere.

7.  Measure project success against performance and learning criteria. Build learning reviews into every process. Ask, “What do we need to learn to be successful in achieving this project? How do we incorporate that into our plan?”

8. Scrap any meeting that is a presentation or exchange of information available through other media. Replace these  with ‘learning exchanges’: group reviews of learning, how to share and apply it and how to impact anyone who would benefit from it.

9. In a market place in which more and more potential employees are well-qualified and ‘certified’, start to focus on learning with new employees before they join. Interview and recruit with a focus on what candidates have learned, how they learned it and how they will continue to learn throughout their employment. Select those who understand and are motivated by learning. Take every new employee through a personal coaching session around their own Learning Power: create a personal learning record that stays with the learner for life and replaces the CV.

10. Remove any responsibility for L&D from HR. The functions are fundamentally different. Create a ‘learning support’ function staffed entirely by skilled facilitators and coaches and give them free rein to create personalised learning programmes. Integrate personal learning goals into daily work.

OK – there are a few details to work out, I concede……

What do you think?

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RSVP Design is fortunate to have built-up an extremely strong portfolio of learning tools, learning design capability and learning experiences that we can now provide to a wider range of clients. With our strong global associate network we have a fantastic capability to deliver anything from a single workshop to a global leadership programme. If you are an independent business development professional and wish to add our IP to your sales portfolio, please contact graham@rsvpdesign.co.uk

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