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Images of Customer Experience

100% of 100

Learning Focus

  • Change Management
  • Customer/Supplier Relations
  • Diversity/Cultural Awareness
  • Feedback
  • Improving Performance
  • Working with Conflict

Group Size

6 - 16
2 - 30


20-40 Minutes
More information
Next day delivery available

Images of Customer Experience is an engaging customer service training activity to provoke discussion and encourage learners to consider the emotions and responses related to good and poor customer service skills.
The metaphorical images allows some interpretation to allow learners to explore different perceptions, relating it to their own experience, and learning from others in the group.

Use Images of Customer Experience to generate discussion around existing customer service processes and to generate new ideas or solutions to problems, engaging everyone in identifying and understanding a wide variety of positive and negative customer emotions.

Each image was created to represent a feeling or an emotional response and so they have been titled with a word that represents that emotion, examples are:

  • Disappointment
  • Ignorance
  • Inclusion
  • Delight

The images will work with groups of between 4 to 16 people, either as an introductory activity to sensitise delegates to a range of customer service issues, or for a more focused development of customer service processes, or issues within teams and organisations.

This physical deck now comes with an online viewable image of all 16 x cartoons that can be used with virtual learning teams and groups. If virtual teams are to succeed there is an increased need to develop a sense of relatedness or connectedness, as well as ensuring each person contributes. Using the included online image collection to allow people to choose a personal relatable image provides an opportunity for people to share their thoughts, challenges and experience with good and poor customer service experience, and ensure that they help deliver what the organization's customers need.


Click here for our guide to selecting the right image based activity for you!


  • Introduction to customer service
  • Understanding customer perceptions
  • Experience of customer relationships
  • Enhance the customer experience
  • Improving customer service skills

This customer service training activity contains three copies of 16 carefully designed and selected images that have been drawn in an attractive cartoon style. They are designed to raise interest in, and discussion around, the feelings that we experience as customers when we receive service that is ’noticeable’, whether because it is particularly good or bad customer service. The images are deliberately designed so that participants have to think about them and what meaning might be associated with them - they are open to interpretation.

Each image was created to represent a feeling or an emotional response and so they have been titled with a word that represents that emotion, examples are:

  • Disappointment
  • Ignorance
  • Inclusion
  • Delight

Click here for advice in choosing btween RSVP Design's other image-based card decks

Activity Contents:

48x High quality laminated images (3x copies of 16 different images), Facilitation notes & questions

Online view-only access to composite image of all 16 x cartoons for sharing with virtual learners

Package Weight: 0.8kg


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